Ananya Panday, a prominent name in Bollywood, has made a strong presence in the fashion world, particularly as the brand ambassador for House of Lakmé. Since 2021, she has been gracing Lakmé Fashion Week x FDCI with her stunning showstopper appearances, showcasing the creations of leading Indian designers like Manish Malhotra, Falguni Shane Peacock, Rahul Mishra, and Bibhu Mohapatra. Ananya’s journey with Lakmé culminated in her walking the grand finale for Rohit Bal’s collection, Kaaynaat, in 2024. Let’s revisit some of the most memorable looks that cemented her style icon status:
A Journey of Style and Grace
Ananya’s runway presence transcends being a mere showstopper; it’s an embodiment of the designer’s vision. She seamlessly blends into the narrative, whether it’s the futuristic, ethereal, or glamorous aura of the collection. Each showstopper ensemble showcases Ananya’s versatility and her ability to embrace different styles while retaining her individuality. Her choices often mirror the brand’s ethos, reflecting Lakmé’s commitment to innovation and trendsetting.
Embracing Tradition and Modernity with AFEW by Rahul Mishra
In 2024, Ananya made a grand appearance for AFEW Rahul Mishra, closing their magical showcase. Dressed in a meticulously hand-embroidered short dress adorned with hand cut and applique motifs, she exuded both charm and style. This exquisite piece gave AFEW’s collection a sculpted edge, highlighting Ananya’s ability to carry the brand’s intricate craftsmanship with ease. The ensemble, perfectly complemented by her playful demeanor and walk to the popular song Boom Boom, solidified her as a versatile showstopper capable of bringing any collection to life.
Celebrating Homecoming with Bibhu Mohapatra
2023 saw Ananya captivating the audience at Bibhu Mohapatra’s “Come Home” collection, a celebration of Indian womanhood. Donning an iconic creation by the renowned designer, she showcased an ensemble that combined timeless design, vibrant colors, and a touch of Indian tradition. Exuding “comfortably chic,” she gracefully walked the runway, embodying the spirit of Bibhu Mohapatra’s homecoming show, highlighting the designer’s ode to Indian roots and global appeal. This look highlighted Ananya’s effortless charm and her knack for complementing diverse aesthetics, showcasing her ability to wear the designer’s pieces with effortless elegance.
Glamour and Ambitions with Manish Malhotra Diffuse
Ananya’s showstopper appearance for Manish Malhotra in 2023 cemented her position as a fashion icon. She embodied the designer’s vision of “Retags,” showcasing his stunning couture creations through an innovative runway presentation. Draped in a hand-embroidered tassel edged gown with a scoop neck and a high slit, she commanded the stage, accentuating the piece with a statement trench coat. Her look was a perfect blend of sophistication and modern edge, reflecting Manish Malhotra’s signature style. Her confident and empowered walk, coupled with the impeccable makeup by Lakmé, truly epitomized the “Unapologetically Me” spirit she embodies.
A Journey Through Time with Falguni Shane Peacock
In 2022, Ananya closed Lakmé Absolute Grand Finale with the dramatic yet structured runway outfit in vibrant pink by Falguni Shane Peacock. Her choice for the “Earthbound” collection perfectly aligned with the designer duo’s vision of a futuristic, time travel narrative. The vibrant ensemble, mirroring the metallic hues of the Lakmé Absolute Explore Eye Collection, accentuated the 80s inspired homecoming theme. Ananya’s glamorous walk and makeup look, in keeping with the Lakmé Absolute Explore Eye Collection, created a mesmerizing visual, bringing the theme to life and establishing her as a force to be reckoned with in the world of fashion.
Embracing the Lakmé Ethos
Ananya’s commitment to Lakmé goes beyond being the brand ambassador; she genuinely embodies the brand’s values. She actively participates in Lakmé’s initiatives, contributing to its focus on innovation and trendsetting. Her dedication to representing Lakmé on the nation’s largest fashion platform, Lakmé Fashion Week x FDCI, is a testament to her commitment to the brand. Her dedication is a significant contributor to the growing relationship between Ananya and Lakmé, creating a dynamic duo that not only celebrates fashion but also empowers the youth with their stylish choices.
Take Away Points
- Ananya Panday has proven to be a versatile showstopper, able to effortlessly embody various design styles and themes.
- Her choices for Lakmé Fashion Week x FDCI have highlighted her commitment to embracing both tradition and modern fashion trends.
- Ananya’s unwavering dedication to the brand and its values, along with her captivating runway presence, establishes her as a prominent force in the Indian fashion scene.
- She is not just a face for the brand; she is a dynamic ambassador who seamlessly integrates into Lakmé’s campaigns, actively contributing to its ethos.
Her journey as Lakmé’s brand ambassador showcases her ability to blend seamlessly with the brand’s philosophy and vision, showcasing her commitment to embracing both established and emerging trends in Indian fashion. With each stunning appearance, she solidifies her position as a powerful advocate for the brand, captivating audiences with her style and grace. As she continues to shine on the runway, Ananya Panday’s influence in the fashion world is set to grow, solidifying her position as a style icon for generations to come.