Surging Sales Amid Health Concerns

Despite longstanding warnings about the health risks associated with consuming raw milk and a recent outbreak of bird flu in dairy cows, sales of raw cow’s milk have seen a significant uptick in recent weeks.

The Rise in Demand

Insights from Market Research

According to NielsenIQ, weekly sales of raw cow’s milk have increased by 21% to 65% compared to the same periods last year since the confirmation of the bird flu virus in U.S. cattle on March 25.

Health Warnings and Risks

Expert Advice on Raw Milk Consumption

The Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC) have long cautioned against the consumption of raw milk, citing it as one of the “riskiest” foods due to the potential for harmful germs.

Concerns About Contamination

Understanding the Risks

Raw milk has the potential to be contaminated with harmful pathogens, including bacteria